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Mamma & Son Love: The Signet Collection

March 27, 2014 1 min read

 Introducing Fashionable Mama+Son Duo:


WE LOVE: Amanda & Izaac!! Meet the mother+son combo who lit up the studio for our Signet Collection campaign...

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Perfecting the art of a zoolander blue steel comes easy for man-of-the-hour, Izaac Betts. With his mothers model-esque genetics and humbly charming nature - to say we were "crushing" on the babe would be an understatement. Looking dapper in his suit (the same he walked his mother down the isle in) Betts, is a natural in front of camera and the perfect embassador for the Mac Daddy piece of our Signet Collection. Clean, classic and alluringly modern.


An absolute credit to Amanda, it is easy to see where his strong presence comes from. Fiery, honest and passionate, Betts (ex-model and former co-owner of Red 11 model agency) is an energetic force to be reckoned with. Simultaneously comforting and inspiring, she is newly wed to long term girlfriend Richenda, mother to Izaac and second mother to many with honest tales to tell, that are seriously worth reading: check out her column on Crazy Chic. Slick back has never looked so sexy teamed with Carlson jacket - the silver accent of stacked up Saben signet pieces leaves us coveting the entire collection! Sporting the Mac Daddy to mirror Izaac, we love that it celebrates the sentimental value of our Signet Collection. mcdaddy matrix


We hope you love these snaps as much as we do!


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Shop Signet >>


photo credit: julie cooper

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