• Amber Armitage

    Posted by Bernie McDougall

    If you don't know her already, we are sure you'll know her work; Seen in the pages of Habitat by Resene, Remix, Homestyle and more. We are working with Amber on our AW18 campaign (watch this space!) and couldn't help but be inspired by her relaxed yet considered approach to style.

    Art director, stylist, homeware designer, print maker, (so does that make you a photo-taker too?)… Generally speaking everything you touch turns to a wee piece of magic! Which practice resonates the closest and can you tell our reader exactly what it is that you do….

    Well I started my career as a graphic designer and then moved more into styling and art direction. I love all of it, mostly I love the variation and the freedom to transition between each practice. Realistically it is a similar creative process for each, come up with an idea, work out how you can pull it together and then make it happen.  

    Let’s back it up one step to before all this, can you give us a quick low down on your back ground? I studied a Bachelor of Design at CPIT, then worked for a few years at homestyle magazine in Christchurch, moved to London for a few years - then moved back to find an opening back at my old job. After the earthquake in Christchurch the magazine moved up to Auckland and I was wanting to move back home too - so it was perfect timing.  

    How did you take the step into flying solo? After 8 years working at Homestyle magazine, it was time to take the plunge and go solo. I had made a few contacts along the way and locked in some regular work straight away, so I found the transition relatively smooth. I also worked from the dining room for the first year so keeping my overheads low took the pressure off.  

    Was it scary/easy/challenging/rewarding? It was all of those things  

    Pros’/Cons of freelance? Cons - Doing your accounts, no one likes chasing overdue invoices but it’s also just part of business. Pros’ - It’s awesome, I work hard when there is a lot of work and I can take a break when things are a bit quieter, you also reap the benefits of the energy you put in and get to steer the business in whatever way interests you.

    I also get to collaborate with so many other amazing creatives and businesses - like Saben.


    Is there a turn point or influential moment you could share with us that you feel has shaped your career thus far? Not really one moment, I think learning to back myself and what I am capable of has been huge. Also moving into a beautiful office space full of other creatives that are killing it in their fields has been a massive game changer.

    What have been some of the biggest learning curves? Running the business (invoicing, meetings and accounts) is just as important, as doing the creative work! You have got to keep all the plates spinning at the same time which can be a juggle but once you find your rhythm it all balances out.

    In your experience, is there a difference between working with big clients and small ones? Which do you enjoy more? Why? They are both great and offer different things, sometimes with smaller brands and smaller budgets you are pushed to be more creative with the limited resources (which is great) and then with the bigger brands I get to do things on a bigger scale (which is also great)

    What are you working on right now, what are you in the process of dreaming up? I am always working on a variety of projects and shoots, from editorial (I regularly shoot for Remix magazine and a few home titles) to collaborating with brands like Resene, various homeware brands and starting to branch off more into fashion - (like a very fun shoot I did with a special handbag brand) haha. I also have a few personal projects ticking over in the background, maybe a new range of art prints, a little style renovation to my little house.

    I’m always thinking up new ideas - it’s just part of the process.    

    What is your ‘OMG I might die of excitement’ project? I have always wanted to design a textile fabric for Marimekko or collaborate on a homewares range.

    Thank you for sharing your home with us, do you work quite a lot from here? Or prefer your office space? (AND what does your ideal work space have to have)  I have the best of both worlds, the office is amazing buzzing with ideas and other creatives and then home it also nice to be able to work at home with the sunshine and the quiet - so I do both. I also use home to do a few smaller styling shoots with a makeshift studio utilizing natural light. 

    Outside of work… what are your interests? What do you do to relax and recharge?  I love being out in nature (walking and sometimes taking photos) either the beach or the bush. There is also nothing better than jumping in the car, grabbing a coffee and going on a little road trip to somewhere new.

    Any Morning rituals or night routines?  

    I can’t do anything until I have my first coffee

    Made on a little stovetop espresso and always in my petal pink Budgie cup (from my old ceramics range)    


    Style files:

    In three words how would you describe your home style: relaxed, evolving, considered

    Does this differ to your work space? If so – hit me with three more words: I didn’t design our office, but I would say it is all of these things too!

    How would you describe your personal style? Simple silhouettes with a pop of colour

    What you look for in a handbag? Function and fun

    Do you change them out per-occasion or are you an all-in-one kind of girl: I have my “work” bag and then a few fun and colourful going out bags

    What current Saben style are you thrashingThe Go Tote, easy to throw everything in and (as the name suggests) go

    Which one are you lusting after: I love a mini bag for summer when you want something to throw in your beach bag - the Indie Pouch in Porcelain would be perfect!

    We LOVE the Big Sis Tilly on you! (How great is the brushstroke textured leather?) What drew you to this style? It’s the perfect size for heading out and I can also throw it in my bigger tote (full of all my work stuff, laptop etc) It’s so functional, (the size, all the pockets and looks good with any outfit) and then also fun - with the brushstrokes, and texture.    



    YA CAWFEE: Flat white or Long Black - Currently trying to change from a flat white to a long black

    YA COLOUR: Pale or Punchy - Pale wall colours and punchy lipstick

    YA JAM: Jay Z or James Blake - Jay Z

    YA BAG: Carry-all or Cross-body - carry all

    YA BOY: Brains or Brawn - still trialling

  • REBLOGGED: Meet Kara

    Posted by Brooke Fairgray


    Move over hand bag! The cooler cousin – the backpack is making it’s come back (pun intended) into our lives.  With babes like Hailey Baldwin and Kendall Jenner seen owning this style, we couldn’t help ourselves but jump on the back pack bandwagon as well. Now don’t get confused, we ain’t talking about the big oversized ones you once wore in school. This style is more feminine, effortless to wear and should ALWAYS – bring sass to your outfit.
    In saying that, we found one that ticks all these boxes and more. Say hello to the Kara Backpack from Saben.
    It’s sleek leather detailing mixed with its large draw string opening makes it a no brainer. We also love that as much as it is stylish, it’s actually practical too. Like, sometimes you need just that little bit MORE. More room for a quick change in-between shoots, more room to take food into movies (yes, we do that) and more room when flying to take extra overseas purchases back home with you. Say MORE to life with Kara, our new obsession by Saben.
    NZFW 2017 Serendipity Ave Auckland Viaduct Centre
    Serendipity ave New Zealand
    Serendipity ave
    NZFW 2017 Serendipity Ave Auckland Viaduct Centre
    Serendipity ave New Zealand
    SABEN New Zealand
    Serendipity ave New Zealand
    Saben NZ at NZFW 2017 worn by Serendipity Ave
    SABEN New Zealand
    Serendipity ave New Zealand
    Kara Backpack Saben New Zealand
    Shop KARA here 
  • Elements - AW17

    Posted by Bernie McDougall

    AW17 presents refined silhouettes, rich surfaces and colour for a look designed by nature.

    The creative process for the Autumn / Winter '17 collection began by highlighting the five elements; Fire, Air, Earth, Water and Spirit. 

    Which element are you?


    FIRE - Paprika

    Spirited hues of burnt orange immediately create blatant emotions of power, happiness and enthusiasm. 

    Shop the FIRE edit


    AIR - Mushroom and Porcelain


    In contrast to the color of bright sunsets are varied shades of airy-nudes and grey that delicately illuminate feelings of calmness

    Shop the AIR edit


    WATER - Pacific


    Let the calm wash over you with the deepest blues offer cleansing and a peaceful serenity

    Shop the WATER edit


    EARTH - Military


    Olive green and brown implicative of the earth and nature relate to prosperity, ambition and harmony

    Shop the EARTH edit


    SPIRIT - Black


    Strengthen the wisdom in your heart; Shades of black embrace change- a trait that is necessary for an always-evolving world.

    Shop the SPIRIT edit



  • Mom's The Word - Roanne Jacobson

    Posted by Brooke Fairgray

    MEET ROANNE: Business owner, designer, coffee drinker and mother to Jack, 11 years and Adam, 9 years. Ro shares with us her thoughts on raising sons in a busy world, AND what is on her Mother’s Day wishlist...

     (Roanne carries new style, Gita in black 'bubble' textured leather)

    Best part about being a mother: The quiet confidential conversations and the cuddles.

    Favourite parenting advice you received: It goes fast, so make the moments count.

    What you didn't see coming: How they would destroy my furniture.

    Raising sons in this busy world: Get them outdoors and active.

    Getting that balance between work and motherhood: Balance comes with two big words…Get Help. Your partner, grandparents, babysitters, house cleaners, whatever it takes.

    Values you want to instil in your boys: Hard work, determination, passion and focus and being a good person while following your dreams.

    Your Ideal Sunday: A sleep in followed by coffee and a nice long walk.

    Your own mum: Never sat down. I really didn’t get this growing up, I couldn’t understand how it was that she could never stop and relax. I get it now.

    Mother's day wish list: It’s an bi-annual request to my children that occurs on my birthday and mother’s day… no fighting.

  • It's official - She is about to Pop!

    Posted by Bernie McDougall

    Brooke is on maternity leave as we count down the arrival of her little boy (We couldn't resist sharing)

    The tote pictured above is a sneak peek from our high summer collection. The ultimate carry-all piece every busy women needs. Throw it all in and off you go!

    "I have tote-ally (get it?) put my name down for a high Summer Go-Tote (above) But for something a little more up spec'd for pending motherhood I will be carrying ever-faithful Tilly and pockets-a-plenty Reese"


    "All my bags are throw and go, I get the overwhleming feeling i am gonna need pockets and lots of them - making Reese was an easy choice!! She is understated, light in weight and on top of her comparments, she feature water proof nylon lining and hidden change mat"




    "This part is all mine. No wet wipes here (although the travel pack does fit in BIG SIS #justsaying). It will be reassuring to have my personal essentials locked and lovely in one organised little wonder wallet. Everyone needs a Tilly, baby or no baby"