This is the rolls Royce of bags, especially as a baby bag! I had been hunting for the perfect bay for years and because of my lifelong habit for overpacking I was worried this might not fit everything I wanted in it… oh how wrong I was! It is the perfect size and I can get so much in here including a variety of teething goodies, bottles, toys, clothes, food, blanket and so much more. I especially love the back pocket as it perfectly fits my phone, card wallet and keys - plus it means I always know where they are!

I also love the insulated bottle holder - it’s the perfect position and works great!

The attention to detail is what sets Saben apart from the others and the reason this is the third bag I’ve brought from them over the past few years. There’s just something so satisfying about the portable change mat fitting perfectly into the side compartment. Whoever thought of that clearly knows that the small things matter! Likewise with the pram holders. They’re functional but still beautiful and it makes walks so much easier!

The way I know that this bag is the ultimate baby bag loved by so many though is because at playgroup with 10 other mums and bubs, 3 of us have the same bag haha.