29 Jul 2026
Behind ELSEWHERE: The Campaign
Some sanctuaries are found, not built—this is the story behind our SS26 campaign.
Finding ELSEWHERE
Every collection begins with a feeling, but ELSEWHERE began with a place. Renowned photographer Georges Antoni brought the SS26 campaign to life on location in Sydney's Centennial Park, choosing one of the city's most beloved green spaces as the natural home for this collection. It's a place where people already come to slow down, reconnect, and breathe - proof that Centennial Park is ELSEWHERE made real.
The choice of location was never incidental. ELSEWHERE, at its heart, is about the sanctuary we return to, the space we seek out and claim as our own. Centennial Park offered exactly that: open skies, dappled light through old trees, and the kind of quiet that feels increasingly rare in modern life. It reminded our team that your sanctuary doesn't need to be far away - it simply needs to be found.
Capturing Stillness in Motion
Working with Georges Antoni meant approaching this campaign with a distinctly different lens. Known for his ability to capture authentic, unguarded moments, Georges brought a documentary sensibility to the shoot, allowing genuine connection and quiet movement to unfold naturally rather than staging every frame. The result is a campaign that feels less like fashion photography and more like a visual diary - intimate, breathing, alive.
A Day in Centennial Park
Behind every campaign image lies a team working in quiet harmony. Photo assistants Tommy Spence and Vada Gock supported Georges throughout the day, whilst digital operator Jon Calvert ensured each frame was captured with precision. Documenting the day from behind the scenes, Lidya Nada offered a glimpse into the process itself—the candid, in-between moments that rarely make it to the final campaign but often tell the richest story.
Talent Naja Kirk Christensen and Cindy Toms brought the collection to life with an ease that mirrored the campaign's central message. Styled by the talented Charlotte Stokes, Naja and Cindy wore looks that effortlessly complemented the colour palette and pieces of the new collection, showcasing its versatility.
The Story Behind the Story
What makes this campaign resonate isn't just beautiful imagery - it's the intention behind every choice. From selecting Centennial Park as the setting to allowing natural movement to guide the shoot, every decision reinforced the same message: ELSEWHERE isn't a far-off destination. It's a feeling we can access anywhere, if we simply allow ourselves the space to find it.
Campaign Credits:
Photographer: Georges Antoni
Director: Claudia Rose
Producer: Kate Sullivan
Photo Assistant: Tommy Spence
Photo Assistant: Vada Gock
Digital Operator: Jon Calvert
Stylist: Charlotte Stokes
Hair & Makeup Artist: Daren Borthwick
Hair & Makeup Assistant: Lorella Giannini
Behind the Scenes: Lidya Nada
Talent: Naja Kirk Christensen
Talent: Cindy Toms
ELSEWHERE is more than a collection - it's an invitation, brought to life by a team who understood exactly what that invitation means.
