29 Jul 2026
Tilly Turns 20
Send us your Tilly memories and be part of the celebration
Twenty years ago, Tilly arrived - and she hasn't left your side since.
This August, we're celebrating 20 years of Tilly - a handbag that has become part of countless stories, milestones, adventures, and everyday moments. Behind every well-loved Tilly is a story worth telling, and we'd be honoured to hear yours.
Share Your Story
Share a photo of your Tilly, along with the memory it holds or where it's taken you, by emailing hello@saben.co.nz with the subject line "Tilly Turns 20", and be in with the chance to win a $250 SABEN voucher and a Golden Key to unlock something truly special...
Whether she's travelled the world, been by your side through life's biggest moments, or simply become your trusted everyday companion, we'd love to celebrate the journey she's shared with you.
A Milestone Celebration
As part of Tilly's 20th birthday celebrations, we'll be inviting a select number of customers to have their Tilly featured as part of a very special milestone event celebrating two decades of an icon. These treasured bags will help tell the story of Tilly's remarkable journey and the community that has carried her over the past twenty years.
If your Tilly is selected, our team will personally be in touch with the next steps. Please don't send your bag to us unless you've received confirmation from the SABEN team. Your Tilly will be carefully looked after throughout the celebration and returned to you following the event.
As a thank you, every selected Tilly will also be entered into the draw to receive one of our Golden Keys and a $250 SABEN voucher. What the Golden Key unlocks will remain a surprise for now, with more to be revealed as we get closer to Tilly's birthday celebration.
For twenty years, Tilly has carried more than your essentials - she's carried memories. Now we'd love for her to become part of this milestone moment in SABEN's story. Share your story below.
