29 Jul 2026
Tilly Turns 20
We're celebrating 20 years of Tilly
Twenty years ago, Tilly arrived — and she hasn't left your side since.
This August, we're celebrating 20 years of Tilly — a handbag that has become part of countless stories, milestones, adventures, and everyday moments. Behind every well-loved Tilly is a story worth telling, and we'd be honoured to hear yours.
|From 21–23 August, our Ponsonby store is going full Tilly. For three days only, the space transforms into a living tribute to twenty years of our most-loved bag — archival Tillys, unreleased colourways, and community Tillys sent in by the people who love her most, all on display together for the very first time.
Please note: archive pieces, borrowed Tillys and unreleased colourways are on display only and are not available for purchase.
Vote for the future of Tilly
While you're there, cast your vote for the Tilly colourway you'd love to see return in Spring Summer 2027 — a mix of much-loved favourites and shades never before released. The colour with the most votes will make the cut.
Can't make it into store? An online voting form will be live from Friday morning and open throughout the weekend, so you can cast your vote from wherever you are.
Your key to something special
Every customer who votes in-store receives a key, with one lucky key unlocking a Limited Edition Tilly each day — three chances to win across the Takeover. Vote online and you'll also go in the draw for the chance to win a Limited Edition Tilly.
Come in, explore twenty years of Tilly, and help decide what's next.
